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Case Study: Empowering Asymmetry Finance with Web3 Solutions by General Magic

General Magic, founded by individuals from Giveth, supports the design, development and communications efforts of impact DAOs and web3 projects, including Asymmetry Finance, to enable them to focus on their collective missions. 

Our team of top-notch Web3 professionals worked closely with Asymmetry Finance to revamp their website, enhancing the staking experience for users. We provided comprehensive web3 design solutions, including the development of a dark mode version of the platform and addressing challenges in implementing the UX flow, pixel-perfect representation, scalability and interoperability.

But before we jump into all of that let’s first introduce you to Asymmetry Finance.

Introduction to Asymmetry Finance

Asymmetry Finance is a protocol on a mission to address the issue of centralization within the staked Ether market by mitigating the risks posed by a dominant Liquid Staking Token (LST) controlling an unsafe amount of Ethereum nodes. The company offers a managed portfolio of liquid staking tokens, leveraging algorithmic strategies to optimize returns across a variety of different DeFi products, with its primary offering being safETH.

The Challenge

In the process of crafting and streamlining decentralized finance and an innovative yield model, the challenge was to present comprehensive data in a user-friendly and engaging manner while prioritizing security and transparency. The goal was to convey information, particularly regarding yield distribution, in a way that's easily comprehensible to everyone and provide clear directions to users on staking and investment decisions.

Our Approach

Asymmetry Finance aims to redefine simplicity in decentralized finance while ensuring security, reliability, and flexibility for its users. To fulfill this vision, we embarked on a journey to enhance Asymmetry Finance's visual identity and user experience, crafting a cohesive and intuitive design ecosystem that aligns with the company's commitment to user-friendly staking solutions.

Brand Concept - Totemic Fragmentations

Our visual concept, "Totemic Fragmentations," embodies the interconnected nature of financial products, symbolizing the derivative stack and the harmonious layers of offerings that function as cohesive building blocks within the Asymmetry ecosystem.

Crafting the Landing Page

The landing page serves as the gateway to Asymmetry Finance's world of decentralized finance, introducing SAFETH and AFETH, two pillars of simplicity and flexibility. SAFETH ensures security and reliability, while AFETH provides the flexibility for optimal returns, showcasing Asymmetry's dedication to empowering users with accessible staking solutions.

Designing the dApp Section

The dApp section features a dynamic switchable tab for staking ETH, receiving safETH or afETH, and tracking staked positions, APY, rewards, and underlying assets, providing users with a seamless and informative experience to manage their staking activities effectively.

Creating a Dedicated Stake Assets Page

A dedicated page was meticulously crafted to explain the functionality and composition of each stake asset, equipping users with comprehensive information to make informed decisions about their staking investments.

Optimizing for Mobile Devices

The designs were carefully optimized for mobile and smaller screens, ensuring accessibility, touch-friendly navigation, and responsiveness, delivering a seamless user experience across various devices.

Introducing Dark Mode

In response to user preferences, we developed a dark mode version of the platform to reduce eye strain and enhance visibility in low-light environments, offering a comfortable and versatile user experience.


The development phase entailed addressing challenges in implementing the UX flow, ensuring pixel-perfect representation, scalability, and interoperability, laying the foundation for a robust and user-centric platform experience.

Impact of Our Work

Our collaboration with Asymmetry Finance involved striking a delicate balance between user education, transparent risk communication, mobile responsiveness, and robust security. The transformation brought to Asymmetry Finance's platform aims to empower users in navigating decentralized finance while ensuring their trust, security, and meaningful participation in the crypto space.

By leveraging our diverse range of web3-related talents and revenue share partnership model, we assisted Asymmetry Finance in creating resources from scratch, designing their product from ideation to prototyping, and making it ready to go-to-market.

In conclusion, our collaboration with Asymmetry Finance reflects General Magic's commitment to providing top-notch Web3 design solutions, empowering projects in the Web3 and Public Goods space to achieve their goals and create greater value for society, while contributing to a brighter future for the Decentralized Web.

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