We are thrilled to share some exciting news with you!

After months of hard work and dedication, we are happy to announce the launch of our brand-new website and upgraded brand.

Our previous brand and website

Our previous brand was all about being trendy and experimental, reflecting our journey to find our place in the web3 space. It was trippy, flashy, and urban – a mix of everything as we explored different avenues.

We had many services, trying a bit of anything and everything. This unfortunately meant potential leads were often unsure on where we really excelled in, and how we could help them realize their vision and business goals.

This phase allowed us to connect with a diverse audience to showcase our creative side.

Our New Branding and Website

Our new branding reflects a mature and sophisticated product studio and agency. It is designed to embody our commitment to building a free, open and democratic internet in a professional manner.

We have focused on a few select services where we excel, namely:

• Branding & Product Design (Helping projects tell their stories, and design user-friendly and attractive products)

• Grants Management (Helping projects find, apply, and receive grants).

We are also a Product Studio developing a number of in-house projects:

• Praise – A Positive Reinforcement community intelligence tool to improve DAO culture for more recognition and encouragement among members, while improving community insight to build together better.

• Pairwise – An app to make retro funding on Optimism more fun & easy, and increase discoverability for new and smaller projects

• Unicorn.ETH – The safest web3 wallet so newbies and OGs alike can stop getting rugged in the world of web3.

• Swag Shop - Launch your public goods project's merch store effortlessly with zero upfront costs.

Key Changes in Our Branding:

• Logo: We have simplified and cleaned up our logo while maintaining its original essence, modernizing the typeface and transitioning from mixed-case to a full lowercase wordmark - giving it a more approachable look. The iconic magic sparks remained.

• Colors: Our color palette has been reduced and simplified. We've kept only the colors that align with our agency’s core values and personality. Purples for imagination and creativity, teal green for balance and harmony, and the new yellow-green for a fresh jolt of energy. 

• Typography: We have moved from bold, "in-your-face" fonts to more polished and refined typography, pairing the boldly elegant serif font Denton with the incredibly versatile Onest.

• Illustrations: Our illustrations have also been honed in towards a more limited and consistent style, enhancing our visual coherence.

And of course, we couldn’t go out without some cool swag to show off the new brand!

Some t-shirts and holographic stickers already debuted at the BlockSplit 2024 conference in Split, Croatia, and we're eager to roll out more items soon.

New Website Features

Our new website is designed with you in mind.

It features:

• User-Friendly Navigation: Easily find what you're looking for with our improved layout.

• Enhanced Content: Clear case studies and services.

• Mobile Optimization: Enjoy a seamless experience on any device.

We invite you to explore our new website at generalmagic.io and experience this upgrade firsthand!

Your feedback is invaluable to us, so please don't hesitate to share your thoughts! 

Thank you for your continued support. ✨

General Magic